The Humble Beginnings Of Lime Crime
Doe Deere didn’t start out with a massive business when she decided to create Lime Crime. Instead, she started off with a single Ebay account under the name Limecrime. Her sales on Ebay were so strong she was finally able to create her official makeup line in 2008. The make up line proved successful as Deere had already created a strong online following thanks to her makeup tutorials and understanding of Millennial culture.
The Rise Of A New Brand
Lime Crime quickly grew into a million dollar success thanks to the mass appeal of the brand’s variety and her brightful style. People fell in love with the unique aesthetic that Lime Crime gave them and Doe Deere was headed towards an international success. Even better, she didn’t allow the success to corrupt her sense of morals or make her forget about giving back to the community. Doe Deere is a staunch believer in animal rights and this support is evident in her philanthropy in favor of animal rights. Lime Crime is an explicitly vegan line of cosmetic products.
Helping Others Achieve That Success
As successful female entrepreneur Doe Deere wants to make sure that other women who are considering starting their own business are prepared for the challenges ahead. She regularly speaks at events in which she explains to young female entrepreneurs exactly what is ahead for them when they choose to take on the responsibilities innate in this field. When Doe Deere decided she wanted to create her own business she had plenty of detractors who told her the idea simply wasn’t possible. Despite those naysayers she managed to build an empire and it doesn’t seem as if there are any signs of it stopping.
Doe Deere Today
Today, Doe Deere continues to expand the Lime Crime brand with new products and further expansion of her market reach. Lime Crime’s aesthetic has also expanded from what it originally was. At one point her brand was exclusively devoted to a cutesy and bright look, but now it includes everything from metallic to darker colors. Her creativity doesn’t seem to end at any point and the fans are loving it. Most businesses aren’t around after a few years, but Lime Crime has amazing staying power. There is something fans like about Doe Deere and her makeup line.