Also known as, Norm, Mr. Norman has been the CEO of PodcastOne since June 2016. PodcastOne is the leading advertiser supported network in the country. Norman Pattiz founded it. Norman Pattiz is also the founder of radio giant Westwood One. PodcastOne currently broadcasts over 340 hours of original content every week.
Mr. Norman has served in very many positions over the years, and his record of accomplishment is one to envy. These posts include consultant at Westwood One Inc., a board member of various organizations and much more. One of the major achievements was when President Bush appointed Norman Pattiz to join Broadcasting Board of Governors (BBG) of the USA. President Clinton reappointed him too. One of the major role of the board is to monitor nonmilitary services broadcasted in the country.
The recap of PodcastOne Chairman Norman Pattiz Announces Results Of Network’s Brand Lift Studies, Conducted By Edison Research
On February 2017, together with Tom Webster the VP of Strategy at Edison Research, Norman Pattiz announced the results of several studies. These studies were looking at the results of marketing tests with five standard national consumer products across five different brands and service categories. The first survey to be ever on done pre and post product lift for podcast marketers was done in the first half of 2016. The study showed that there was a significant positive impact caused by podcast marketing.
The main findings of the studies
More than 60% of the listeners had an idea of a particular grocery brand after the campaign compared to only 7% before that.There was increased product awareness when it comes to financial services by 47% caused by the pre-study to the post-study. The automobile industry showed a 37% increase while garden and lawn product had a 24% increase.
After he studies, a third of the respondents showed a very positive feedback n automobile aftermarket.It was the same case with garden and lawn products.The awareness of the chosen marketing advert for vehicles rose to 60% and that for a casual dining restaurant rose to 76%.
The Edison Research conducted three different studies on behalf of PodcastOne in 2016. The aim of the studies was to establish the effectiveness of podcast marketing for five brands. Some of these brands were famous while others were less known. Others were looking for more awareness and trial. In all the cases, surveys were done online.
According to Mr. Norman, their main agenda has always been to make sure that the podcast format offers enhanced product impact beyond the traditional means of marketing. He added that the results of the studies showed their approach on marketing was the right one. Tom also said that they were excited to work together to measure the impact of podcast advertising on certain brands.