Lori Senecal is termed a pioneer in matters pertaining development of innovative advertisement techniques. She has a great personality and good knowledge in advertising and marketing. She is known to never stay in her comfort zone, an aspect that has seen her rise the success ladder. Before her current prestigious position as the President of CP+P, Lori held the position of Executive Chairman of Kirshenbaum Bond Senecal. Her zeal, dedication and hard work played a great role in the company’s success. In an article on Salary, Lori, being the youngest in their family decided to set her bar early enough.
It is through Senecal’s leadership that Kirshenbaum Bond Senecal has become an international agency with the ability to employ more than 800 workers. Lori has also helped some business giants like Vanguard, BMW, American Express, and secret pink Victoria in both advertising and branding.
Lori Senecal strongly believes that she only makes money when she helps other people do so. She continues to say that the reason behind Kirshenbaum Bond Senecal fast-paced success is the great support from both clients and partners. Also, having an achievable mission and impeccable passion for creativity played a great role.
Lori loves and has a soft spot for gymnastics. However, as a result of her height, she could not compete in the game. Therefore, she went ahead and became a gymnastics coach back in her college days. Through the gymnastics coaching, she was able to emulate key leadership skills that have helped in her advertisement and branding career up to date. She says that for one to identify a business niche or idea, having full knowledge of the business will come in quite handy.
Lori Senecal graduated with a Bachelor of Commerce in Marketing and Finance from McGill University. Her career goes back to being the Head of McCann Erickson’s office. Interesting to note, Lori played a vital role in establishing fruitful advertising strategies and campaigns for brands such as Xbox and Coca-Cola. Lori Senecal is an all-rounded person, evident in her exceptional sense of style, artistic talent as well as her capability to counter and conquer challenges.
Visit her Adage profile for more details.
Follow her on Twitter