Norman Pattiz is one of the most influential individuals in the broadcasting industry. Pattiz is the founder of PodcastOne, the leading provider of podcasts in the world. Norman serves as the chief executive officer and chairman of PodcastOne. Not long ago, the businessman announced the results of a study he had completed concerning the effectiveness of podcast advertising to different brands.
The successful study was accomplished by one of the most respected research companies in the United States, known as Edison Research. The vice president of the research company, Tom Webster played a leading role in the study.
According to Tom Webster and Norman Pattiz, podcast advertising is very effective when it comes to engaging consumers. This mode of advertising is also useful for increasing brand awareness, increasing the willingness of clients to buy products and growing the favorability of different brands in the competitive world.
According to Forbes, when announcing the results, Norman Pattiz said that they had decided to use some of the top five brands in the market. The chosen brands and services were famous, while others were still working hard to gain some recognition and exposure in the market.
The consumer awareness and opinion were very crucial for the study, before and after it were completed. The brands in question were supposed to be advertised for at least five weeks on top podcasts in the country.
The study established that one of the financial services brands increased in awareness by almost fifty percent while the brand in lawn and garden went up by twenty-five percent. After advertising, the automobile aftermarket brand increased its awareness by eighteen percent.
When making the announcement, Pattiz urged his clients to have complete trust in the results because he had used an independent company with the aim of showing the importance of podcast advertising. Tom Webster said that the results were accurate, and it was clear that podcast advertising is very effective when brands want to establish themselves in the modern market.
Norman has earned his reputation in the media world over the years. He is considered to be one of the giant figures in podcast advertising, and he has done a lot for the industry. Norman started his career several years ago, and he has been doing well.
The businessman established a company known as Westwood One several decades ago, and with a lot of hard work, he grew the company to one of the largest and most successful.
The company specializes in traffic news, sports activities, entertainment programming and other activities that entertain his fans.