The Importance Of Marketing And The Effect Of Word Of Mouth According To IDLife CEO Logan Stout

When any entrepreneur is asked what the most important aspect of business is, they are often going to list marketing as one of the most important aspects. It makes perfect sense because marketing is one of the few ways that a wide range of people are going to know about a business. However, the type of marketing also matters.

Logan Stout, CEO of IDLife himself states that it is important to consider the source of attention that the business is getting. After all, whether the customers only visit or actually buys something depends on the source of the customer. Therefore, it is important for people to know what is most effective for business.

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When people think about marketing, among the things they think about is advertising. They thing about all of the banners that go up on websites and videos on television or on video sharing sites. However, there is another form of marketing that Logan Stout recommends for people. This form of marketing is called word of mouth. Logan Stout believes that word of mouth is still one of the best forms of marketing. Therefore, it is important that people tell one another about the product. Therefore, it is up to the distributor or marketer to tell people about the products and recommend them.

According to, other forms of marketing that could work for the business are reviews. When people write reviews on the company and the products being offered, they spread awareness about the product. When it is a good review, then the sales are going to increase. Therefore, one thing that Logan Stout of IDLife recommends is that people make sure that they practice good customer service so that they can make sure that the customers are satisfied with the product. One of the best things to do is make sure the customer is so satisfied that he has to talk about the product.

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Jason Hope cites aviation as prime source of Internet of Things developments

Throughout the history of U.S. technology, aviation has been a major source of technological innovation, bringing to fruition such incredible inventions as the computer, automation and even the internet itself. Many people do not know that the internet is actually an invention of a group of scientists, working at MIT, funded exclusively by the Department of Defense. This was largely overseen and closely intertwined with major aviation companies, who were contractors of the Department of Defense.

Jason Hope is one of the nation’s foremost internet entrepreneurs. After graduating from college, Hope founded Jawa, one of the nation’s first internet premium content streaming services. At a time when most U.S. citizens did not even own a cellular phone, this was a remarkable achievement. Jawa preceded the iTunes store by more than a decade, making Hope one of the great visionaries of the internet era.Hopes went on to have a spectacular career, founding a string of highly successful internet startups ranging from app developers to online reputation management services. Today, Hope speds a great deal of time writing and blogging on the internet about his favorite topic, technology. He sees many of the developments taking place today as being some of the most exciting technological breakthroughs set the Industrial Revolution.

Hope believes that, as has been the case throughout much of the history of technological development, the aviation industry will continue to drive new technologies in both development and implementation.Hope points out that the aviation industry has directly been responsible for many of the technologies that are being used to create the Internet of Things. One of these is the early adoption and development of sophisticated radio beacon technology, a crucial component of devices that make up the Internet of Things.Hope points to the development of NDBs, an acronym that stands for non directional beacon. This was developed way back in the 1920s, in order to facilitate the long-range navigation of commercial aircraft. Hope says this technology is now being adapted for using the Internet of Things.


Also known as, Norm, Mr. Norman has been the CEO of PodcastOne since June 2016. PodcastOne is the leading advertiser supported network in the country. Norman Pattiz founded it. Norman Pattiz is also the founder of radio giant Westwood One. PodcastOne currently broadcasts over 340 hours of original content every week.


Mr. Norman has served in very many positions over the years, and his record of accomplishment is one to envy. These posts include consultant at Westwood One Inc., a board member of various organizations and much more. One of the major achievements was when President Bush appointed Norman Pattiz to join Broadcasting Board of Governors (BBG) of the USA. President Clinton reappointed him too. One of the major role of the board is to monitor nonmilitary services broadcasted in the country.


The recap of PodcastOne Chairman Norman Pattiz Announces Results Of Network’s Brand Lift Studies, Conducted By Edison Research


On February 2017, together with Tom Webster the VP of Strategy at Edison Research, Norman Pattiz announced the results of several studies. These studies were looking at the results of marketing tests with five standard national consumer products across five different brands and service categories. The first survey to be ever on done pre and post product lift for podcast marketers was done in the first half of 2016. The study showed that there was a significant positive impact caused by podcast marketing.


The main findings of the studies


More than 60% of the listeners had an idea of a particular grocery brand after the campaign compared to only 7% before that.There was increased product awareness when it comes to financial services by 47% caused by the pre-study to the post-study. The automobile industry showed a 37% increase while garden and lawn product had a 24% increase.


After he studies, a third of the respondents showed a very positive feedback n automobile aftermarket.It was the same case with garden and lawn products.The awareness of the chosen marketing advert for vehicles rose to 60% and that for a casual dining restaurant rose to 76%.


The Edison Research conducted three different studies on behalf of PodcastOne in 2016. The aim of the studies was to establish the effectiveness of podcast marketing for five brands. Some of these brands were famous while others were less known. Others were looking for more awareness and trial. In all the cases, surveys were done online.


According to Mr. Norman, their main agenda has always been to make sure that the podcast format offers enhanced product impact beyond the traditional means of marketing. He added that the results of the studies showed their approach on marketing was the right one. Tom also said that they were excited to work together to measure the impact of podcast advertising on certain brands.


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